This ad makes me throw up in my mouth a little. Seriously, monogamy to the 100th degree? What does that even mean? Well, according to Hearts on Fire:
The difference being a dedication to intensity. There is simply no better word to describe our diamonds or the unique relationships they have come to symbolize over the years. It’s this belief in intensity that drives us to cut and polish our diamonds at 100 times magnification, 10 times the industry standard.
So you don’t just commit to being with one person, you really really commit. And you buy her expensive bling. So she won’t go into the negative monogamy exponentials.
From their ads it’s fairly obvious who is buying the diamond for who- and therefore who is buying “monogamy” from who. Call me crazy, but I don’t actually find the idea of my trust being bought all that romantic. I would rather, I dunno, be with someone who I trust period, bling or no bling.
Sarcasm aside, the implication that you own exclusive use of a woman’s body because you bought her a shiny rock is despicable, and you can tell them so: customerservice@heartsonfire.com. My letter is after the jump, feel free to cut and paste if you’re short for time.
PS- I do intend to find something to write about that makes me happy eventually. I promise!
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